Transformers Takes Over The Weekend

With no surprise, Transformers: Revenge of the Fallen dominated this weekend, transforming about $112 million at the box office and making just over $200 million in five days (second, only behind The Dark Knight). But we'll have to wait and see if this movie has legs to match Christopher Nolan's comic book escapade.

Pixar's Up now claims the top spot, as the highest grossing movie of the year with over $250 million. However, with the juggernaut that is Transformers, I presume it will soon relinquish its title.

Weekend Estimates:
Transformers: Revenge of the Fallen: $112 million ($201.2 million total)
The Proposal: $18.5 million ($69.1 million total)
The Hangover: $17.2 million ($183.2 million total)
Up: $13 million ($250.2 million total)
My Sister's Keeper: $12 million ($12 million total)

Transformers: Revenge of the Fallen
Pros: Sequel to $700 million plus debut movie. Has a major built in audience. Already made $16 million at midnight screenings... a bit behind The Dark Knight's $18.5 million and Star Wars: Revenge of the Sith's $16.9 million.
Cons: Poor, poor, reviews...Rotten Tomatoes currently sits at 21%. Almost every critic is taking pop shots at it. This Transformers sequel looks like a replica of the first, just more visual effects and repetitive action.

My Sister's Keeper
Pros: Very different target audience from Transformers. Looks like a heart felt ethical morality tale.
Cons: Needs strong word of mouth to sustain being overshadowed by that robot movie.

My Predictions:
Transformers: Revenge of the Fallen: $95 million
The Hangover: $17 million
The Proposal: $14 million
Up: $14 million
Year One: $9 million

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