2.14.2010

Valentine's Weekend Spectacular

Overall, all three movies did a lot better than I expected. With the movie, Valentine's Day, leading the pack with over $50 million (I wonder if Valentine's Day falling on a Sunday had anything to do with it.)

While Universal's The Wolfman, raked in $30 million for a 3rd place finish, it still has a long way to go to recoup it's reported $150 million budget. It looks like Universal is still having a tough time climbing out from their downward slope. Especially since their biggest movie of 2009 was Fast and Furious.

Weekend Estimates:
Valentine's Day: $52.4 million ($52.4 million total)
Percy Jackson & the Olympians: The Lightening Thief: $31.1 million ($31.1 million total)
The Wolfman: $30.6 million ($30.6 million total)
Avatar: $22 million ($659.6 million total)
Dear John: $15.3 million ($53.2 million total)

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There are a few new movies debuting this weekend, ready to take the top spot.

Percy Jackson & the Olympians: The Lightning Thief

Why it might be a hit: From the trailer, it looks like a fun kids movie.
Why it might tank: It's a mouthful to say. Also a pretty crowded weekend, but thankfully it has it's own target audience.

The Wolfman
Why it might be a hit: There's got to be something to see other than a fluffy romantic comedy for the boys. And it's rated R.
Why it might tank: The trailer doesn't really look too enticing.

Valentine's Day

Why it might be a hit: Great marketing value, you know, as it's called Valentine's Day... Also, there's a pretty big cast. And if Dear John can make a boat load of money on opening weekend, then why not this?
Why it might tank: If it wasn't Valentine's Day Weekend, would you be inclined to see it?

My Predictions:
Valentine's Day: $38 million
The Wolfman: $26 million
Percy Jackson & the Olympians: The Lightning Thief: $24 million
Avatar: $18 million
Dear John: $17 million

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